Part of the game's appeal is the mystery of the unknown, so it's important to not get to detailed in explaining what They are. However, I think you've nailed the major categories. I think you're painting with too broad of a brush though. "Aliens" can cover a wide range of themes. Little green men, John Carpenter's Thing, Xenomorphs, 40k's Dark Elder, Cthulhu Mythos creatures, higher dimensional beings, all of these could be considered alien, and would fit the role of Them, but their motivations and behavior would play out quite differently.
this post was submitted on 19 Sep 2023
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Thanks for the insight.
Maybe I am overthinking it. And perhaps I should just let the players try to puzzle it out... and then give up trying XD.
Some of the best ideas come from players loudly announcing their theories. :) For a different approach, think about what fear or horror trope you want your players to feel and focus on that, rather than any specific details about Them. Like the feeling of being hunted, body horror, not knowing who to trust, etc.