I live here and know about it. But I suspect I'm deep in the minority down here in deepest Riverside south. Pretty sure my neighbours have zero clues. Anything to make them somewhat aware would be good.
Ottawa
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Also RSS, been following it very closely!
... $1,000,000. To inform people that a previously closed line is reopening and extended.
Is someone able to explain how this is a good use of funds? It may well be (and may be couched in trying to address the reputation the O-Train has [which, tbh, is overstated at this point in my opinion]), I just don't see it though.
$1M in the grand scheme of things isn’t that much for an advertising campaign.