Admittedly, not a vegan, but going after small-time hobbyists who, in the grand scheme, are both offering a more humane (if imperfect) and small scale approach is really really not a winning strategy for vegans who want to convince others of the ethical merits of veganism.
Before you come back with some line along the lines of "murder is murder" - if you, as an individual, convince one person to eat less meat you have done far more than you will ever do spending time focusing on this.
Focus on compelling arguments for veganism, not attacking small time people and families for their hobbies.