I don't really see the advantage of something like this for me, Most of the time, I blast the OS away anyway, even if it's an os I actually use, I use gentoo, but I said I don't see the point for someone like me, But if it's your cup of tea, go for it. I'm glad to see more manufacurers support linux though!
Linux
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Linux is a family of open source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991 by Linus Torvalds. Linux is typically packaged in a Linux distribution (or distro for short).
Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.
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I mainly think this is the gateway to more people even knowing about Linux, plus the added benefit of the hardware being more likely to get long-tern support. Making it easy for people to buy devices with Linux out of the box could do wonders for adoption, at least how I see it.