Endless Thread

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Lemmy placeholder and fan community for the Endless Thread podcast. Podcast hosts Ben Brock Johnson and Amory Sivertson dig into.untold histories, unsolved mysteries and other wild stories from online communities, collaborating with members of those online communities. Produced by WBUR, Boston's NPR station.

Not affiliated with Endless Thread or WBUR.

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Love in 60 seconds: The bite-sized soap operas you can’t stop watching (www.wbur.org)

submitted 2 weeks ago by HarbingerOfTomb to c/endlessthread

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Wanda Brewer was grieving. After losing her brother, she found comfort in an unexpected place: a soap-opera-esque story on Instagram told in 60-second increments. The story? A mafia boss torn between power, family and love.

Wanda’s not alone. Millions are bingeing these bite-sized, ultra-dramatic vertical shorts, where sexy werewolves, ruthless billionaires, and love triangles unfold one minute at a time — hooking viewers with cliffhangers and high-stakes drama.

From China’s multi-billion-dollar booming industry to your TikTok feed, these soapy, over-the-top dramas are changing the way we watch — and pay for — entertainment. This Valentine’s Day, Endless Thread explores the rise and Americanization of vertical short dramas.

Show notes:

“Werewolf Billionaire CEO Husbands Are Taking Over Hollywood” (Rolling Stone)
“Minute-Long Soap Operas Are Here. Is America Ready?” (The New York Times)
“2024 Short Drama Overseas Marketing White Paper” (TikTok)

Credits:

Episode producer: Cici Yongshi Yu

Co-hosts: Ben Brock Johnson, Amory Sivertson

Show producers: Samata Joshi, Dean Russell, Grace Tatter, Katelyn Harrop and Frannie Monahan.

Mixer and sound designer: Emily Jankowski, Paul Vaitkus

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