HarbingerOfTomb

Jimmy Donaldson — AKA "MrBeast" — has taken YouTube by storm, racking up more than 330 million subscribers with his cleverly edited videos of stunts ranging from performative philanthropy to Fear Factor-esque challenges. He's also launched a burger chain, a chocolate and snack brand, and is currently working on a reality competition series with Amazon. At just 26 years old, MrBeast has built a brand valuated at $1.5 billion.

"Should we be outraged by his existence?," asks Ryan Broderick, creator of the newsletter Garbage Day and host of the new podcast Panic World. In this episode, Ryan tells Ben and Amory all about the awkward past, the controversial present, and the uncertain future of MrBeast.

The shooting of UnitedHealthcare CEO Brian Thompson captured the internet's attention last week. Then, a suspect, 26-year-old Luigi Mangione, was arrested, and social media really went wild. Why, in a week of historic headlines from around the world, did this story captivate so many, so thoroughly?

Anyone who has been a kid before knows that there are few joys in life like finding a really cool stick.

That is the basis of Official Stick Reviews, a viral account on Instagram that has amassed 2.5 million followers in just a year and a half.

But what is it about sticks that inspires this universal enthusiasm? In this episode, Amory and Ben join producer Frannie Monahan for a walk in the woods to look for answers, and some sticks of their own.

This episode originally aired on Jan. 19, 2024

What if vegetables are poison? What if, instead, humans evolved to consume an animal-based diet of steak, liver, brain, testicles, eggs, butter, and milk?

Shirtless influencers on TikTok and Instagram have acquired millions of followers promoting the carnivore diet. They say studies linking meat consumption and heart disease are flawed — and plant foods are making people sick. "Western medicine is lying to you," says content-creator Dr. Paul Saladino, who co-owns a company selling desiccated cattle organs.

Likewise, meatfluencers say the livestock industry has no significant impact on the climate crisis despite abundant evidence suggesting otherwise.

No controlled studies have been published confirming the advertised benefits of the carnivore diet. Yet, its popularity online is undeniable. Endless Thread looks at how social media cooked up the anti-establishment wellness trend.

For a moment last year, it seemed like there were two types of people: those desperate for a Stanley Cup Quencher, and those who did not understand the craze around these cups at all. Headlines abounded about the 40-ounce water vessel's popularity, and so did memes poking fun at the people — mostly women — who partook in the trend.

As we head into another holiday shopping season, journalist Virginia Sole Smith helps Endless Thread understand WaterTok, the social media trend that pushed the Stanley Cup into the big time, and what it might tell us about the next item to flood our feeds.

Back in the day, we didn't have access to our weird uncle's every political thought. In the age of social media, though, we all too often do, making avoiding politics at family gatherings all the more difficult.

Endless Thread listeners share their stories of familial strife, and how they plan to navigate an especially politically divisive holiday season with integrity, humor and love.

"Have you ever felt a deep personal connection to a person you met in a dream only to wake up feeling terrible because you realize they never existed?"

More than a decade ago, someone posted this question to Reddit. It was a popular post with many responses. But one response would go beyond the realm of popularity into something else. Internet canon, perhaps?

The Redditor gave a detailed account of their life. It was a good life, they said. But one day, it came to a crashing halt — because of a lamp.

The post would go on to inspire hundreds of memes and boggle the minds of countless people. Endless Thread's Ben Brock Johnson brings co-host Amory Sivertson the story of the strange lamp.

Truth Social is not just a Twitter knock-off. While the social media platform that Donald Trump launched after he was banned from Twitter in the wake of the Jan. 6 attack on the U.S. Capitol only has about 600,000 monthly active users (of what appears to be five million total accounts), it might play an important role in the presidential election. Truth Social is where journalists go to get Trump's unfiltered takes. Even Vice President Kamala Harris is on it. Perhaps more importantly, Truth Social represents a significant proportion of Trump's personal net worth, making it potentially a critical tool for wealth and power. Endless Thread decodes why Truth Social matters to all Americans, whether they're posting on X, or truthing on Truth Social, with help from misinformation and disinformation-focused Professor Jo Lukito, and Pro Publica's Robert Faturechi.

It's that time of year. Spooky stories from the internet — again!

Last year, Endless Thread brought you "Campfire Chills," an assortment of hair-raising tales from the dark depths of Reddit.

Now, Ben Brock Johnson, Amory Sivertson, and Dean Russell reconvene around the fire to give you even more reasons to stay awake.

Happy Halloween!

Do you debate political issues with a certain family member on social media? And will you have to see that family member IRL for the holidays in a month or two? How are you preparing for that? Are there ground rules in your family for discussing politics, online and/or IRL? Have online family debates over politics changed the way your family approaches the holidays or your relationship with specific family members? Will the outcome of the upcoming presidential election determine whether or not you show up to Thanksgiving, for example? Whatever your story is, we want to hear it!

Team Endless Thread is working on an episode about the blurred lines between our online political discussions with family members and our offline relationships with those people, and how each impacts the other.

Email us a voice memo with your story: [email protected], with the subject line "Family Politics." **A written message works too, if you'd prefer. Be specific about who you're feuding with online, what about, and how your online interactions may change — or perhaps, have already changed — your IRL relationship with this family member. **

Two years ago, a headline in The New York Times declared that the hottest club in New York City was the Catholic Church. While that was never true, celebrities and TikTok influencers alike have gotten Catholic-curious over the past few years. More specifically, there's been an uptick in "Trad Cath" content — internet for "traditionalist Catholic" — promoting traditions like the Latin Mass and women wearing veils in church. A lot of these traditions are vibes and aesthetic-based, and easily translatable to social media. But scratch the surface, and many Trad Caths have beliefs about how all of society should look, not just church on Sundays. Endless Thread goes to mass to hear the Trad Cath creed and witness the transformation of a former saint of Catholic TikTok.