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I don't know why, but I find this incredibly unsettling. The combination of the stirring emotional presentation, with the total lack of actual emotion or depth behind it, is just shockingly off-putting. I couldn't finish the trailer.
Also, I'm disappointed that it wasn't a movie adaptation of the excellent 80s arcade game. That would have been way better than horses.
I, too, was anticipating some relationship to the arcade classic, but that game's over four decades old at this point so I can't say it's surprising that's not the case. The younger male audience this obviously targets would have no recollection of that game.
Frankly, this title seems perfectly timed for the mindset of self-righteous & revenge-upon-my-perceived-enemies-minded (no matter how inaccurate that may be in our current "post-truth" reality) right-wing audiences. It'll unfortunately probably do well, but not due to the likes of us.