Oh yeah, here comes the hard sell, people.
They've seen what people really talk about on the internet, and they haven't dumped all this money into massive botfarms to push narratives (yeah Russia aren't the only people who do this) without expecting a return on their investment, so now comes the hammer to shut out real people and make it even easier to propagandize the populace. Can't have all that Luigi love out in the open.
Cue the Barbossa Cyberpunk image.