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Ikea’s 3rd DFW-area store will widen regional reach - Furniture Today (www.furnituretoday.com)

submitted 1 month ago by [email protected] to c/dfw

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[–] Mbourgon 1 points 1 month ago (1 children)

Somewhat crazy given that the Frisco IKEA is 35 minutes away. And I’m going to guess that people getting homes that far away from Dallas aren’t necessarily first-time homebuyers, which seems to be the target demographic for ikea.

[–] somethingp 2 points 1 month ago

I recently learned that even a lot of middle-high end interior designers will buy IKEA products (particularly their customizable built ins), and then modify/paint them for a more bespoke look. So possible that they will have clients there as well.