Downtown Medford, Oregon- Medford is entering a new chapter in downtown navigation as Phase 1 of the Downtown Wayfinding Project approaches completion. This initiative, launched during the COVID-19 pandemic, has brought an updated signage system to the area, enhancing connectivity and accessibility for residents and visitors.
The project began in December 2020 with an advisory committee tasked with developing a cohesive Wayfinding Plan. In Spring 2021, the City of Medford enlisted the services of MERJE, a nationally recognized design firm, to design and standardize the signage system. After receiving approval from the City Council in March 2022, the project secured funding through the Planning Department and the City Council’s Community Initiative Fund (CCIF).
Now in its final stages, Phase 1 includes the installation of 17 strategically placed signs throughout downtown. These include:
• Four parking signs
• Two destination signs
• A walk-up double-sided kiosk located at Vogel Plaza (featuring English and Spanish information)
• Kiosk wall panels in the Middleford Alley Garage
• Nine pedestrian directional signs
The signs are intended to improve navigation and foster a more welcoming downtown experience. Installation has been spearheaded by Gage It Construction, with technical planning support from Sea Reach.
The first set of signs was installed in early December, with the remainder expected to be completed by the end of the month. Once fully operational, the system will provide an intuitive navigation experience for pedestrians and drivers alike, with features that aim to make downtown Medford more accessible and inclusive.
As the project nears its conclusion, city officials are optimistic about its impact. The new wayfinding system is expected to serve as a model for other urban initiatives, offering an improved and seamless experience for everyone exploring Medford’s downtown area.
