After selecting a frequency (LongFast, MediumSlow, etc.) your node is ready to relay all messages it receives on that frequency. That's all you need to do with the standard "Client" configuration.
To send and receive messages on your phone, you must also configure Channels. By default you have a primary channel 0, which is public with an empty encryption key. Beyond that you can add up to 7 other channels with symmetric encryption keys. Everyone who you share a channel key with can send and receive messages to this channel.
To deploy an effective "repeater" all you really need to do is put up a node with a good antenna in a high location. You could change the device config from "Client" to "Repeater/Router" but that is a technical detail and probably doesn't make much of a difference.