Hahahahhahaha ahhh, how do you fuck that up?
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I wonder that myself. Someone didn't double check the QR code before sending it into production... but you'd think a huge company like Mattel would have some SOPs for this kind thing.
I wonder what site
https://www.wicked.com/
If I were them porn guys, I'd fully embrace the mistake and release a bunch of videos with actresses in green faces!
Or get Mattel to pay up for them to have a SFW landing page for a set period of time that redirects to the correct website. If a kid is going to blindly enter a website into their computer they'll probably click the colourful Wicked picture on the home page and not scroll any further to the less SFW content.
Probably could make more money from that than any Wicked themed porn.
When little Timmy saved it as bookmark and comes back to it later. Oh.