In character for the US. Now it just has to play a Civil War movie and some patriotic montage to act like it isn't there.
US Authoritarianism
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What were the ad campaigns like around this proposition?
There were none. It had no opposition either.
I dunno, I voted for it, but California has HUGE conservative areas and the notion of working off your sentence isn't exactly new or seen as particularly cruel by most. Also the comparisons to slavery will fall on deaf ears because it's as much slavery as imprisoning people is kidnapping.
If you are OK with prisons, forced labor within them isn't going to seem significantly harsher.