Before doing anything, it's important to establish the minimum amount of effort we're allowed to get away with.
Vegan Circlejerk
we absolutely respect veganism and what it stands for but
Unjerk: [email protected]
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I mean corporations are going to corporate... Any actually impactful amount of change would have to come from a government. If they made meat a luxury product, it'd be taxed more and as a result make vegetarian alternatives more attractive.
Individual consumers might make a small dent, but for significant change you need a group to change, whether that be voluntary or not.
Does this group change start with some individuals or is it a spontaneous phenomenon like large flocks of birds starting to migrate to nicer climates?
Tangential question: do hypocrites make for good leaders for social movements?
It starts because the group is incentivised to change.
In my country a few years back everybody was adding solar power to their homes, did they do so because they suddenly liked nature and wanted to contribute by investing in renewables? Some might've, but the majority saw it was a good investment... Which was only possible because of government programs cutting the cost. Same with companies changing their entire fleet to electric cars now, don't know the full picture there, but it also is because compared to fossil fuel cars the government is making electric cars more attractive.
So you do the same for meat, and suddenly alternatives are comparatively better.
It starts because the group is incentivised to change.
What group? Where is this group? How does this group pre-exist?