If it's sold and shipped by amazon, you should be able to price match it at bestbuy or target. I don't know why walmart stopped price matching anybody.
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It's hard to compete when you're basically a warehouse and your market is the literal population of the internet.
Yeah, microcenter, even if it's the only computer/electronics store for 100 miles, can still only hold so much, and they only reach people in/around their city at most. It's not like people are crossing state lines to get to a computer store.... Unless you live on the border of your state, I suppose.
Amazon has, at the very least, dozens of warehouses across the country that can deliver whatever it is you want with remarkable efficiency because postal/parcel services have been systematically improving over the past 50+ years.
I'm not saying I'm a fan of Amazon, but bluntly, is it really surprising, in the slightest, that Amazon can out price everyone else?
Amazon most times has name brand stuff that isn't electronics that you can have delivered very quickly. But seriously, any device, anything with an expiration, shoes, anything that might break in transit, off brand plastic crap, and any other of the useless items amazon carries, just buy a name brand directly from the manufacturers website. You will most likely get a tested product, and when something goes wrong you can talk directly to the manufacturer support. Not amazon. Also, purely anecdotal right now, but check your bank account for amazon purchase totals that don't match you order history... I got 3 charges for $24~ in 3 days when I hadn't ordered for a week, and now I have to fight thru automation to get it fixed.