Personally I'm feeling off put by Hasbro trying to push G.I. Joe on the fans who could not care less about it. They learned nothing from the success of MTMTE and Lost Light which were so great because it focused on the stories of the Cybertronians themselves and kept humans far away. People are still creating content for IDW1 thanks to those series.
The first issue had me mostly annoyed, and I'm dreading that they miss the whole point of what makes transformers great. But I'm still hoping that after so many years we could finally get good transformers content after all the mediocre stuff.