I genuinely don't know what their criteria is for releasing anything. Does a boutique Blu-ray releaser have to step in? Because Barbarian would sell like.hot cakes if released and I imagine someone like Arrow has been sniffing around the rights.
Is it really to push people to subscribe to their streaming service because all they seem to be doing there is pushing people away.
There must be some calculation that shows this approach is best for their bottom line, I just can't figure out what it is.