I still don't understand what's so "AI" about this
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Probably because it likely uses object recognition with some neural network on what you circled? But yes, anything involving neural networks will get the marketing label "AI".
I believe Google visual search (launched in 2017) was added to Bard, so that's not really new, but the gesture looks handy.
While I don't see myself searching for women's clothes that often, there could be some decent uses for it.
Source verification of images may be cool, but that is niche, even for me. Text translation cuts out a step or two as selecting text can be annoying sometimes. That is awesome for apps that charge for translation services.
~~Ok, yeah. It's going to be great for people trying to find specific adult performers too. (I just had to check. Lulz.)~~ After a bit of testing on random images, its primary function is to sell me something, obviously. People searching, not just "adult" category, really sucks. It's slow and buggy, mostly.
Edit: I had fun sourcing a ton of that stupid motivational bullshit on LinkedIn. It'll slice right to the source content farm sometimes. Alas, it got boring really quick and most of the time Google just wanted to sell things.
Nice, thanks for the feedback! It looks like some small gadget functionality then.