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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 1 month ago by ForgottenFlux to c/technology

118 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] flop_leash_973 13 points 1 month ago

Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don't make a thing that is worth dealing with them to get to play.

That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won't be seeing them.