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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 1 month ago by ForgottenFlux to c/technology

118 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] Snapz 11 points 1 month ago

...82% of the visual field... ...before inducing seizures.