Games

16886 readers

600 users here now

Video game news oriented community. No NanoUFO is not a bot :)

Posts.

News oriented content (general reviews, previews or retrospectives allowed).
Broad discussion posts (preferably not only about a specific game).
No humor/memes etc..
No affiliate links
No advertising.
No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
No self promotion.
No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
No politics.

Comments.

No personal attacks.
Obey instance rules.
No low effort comments(one or two words, emoji etc..)
Please use spoiler tags for spoilers.

My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.

Other communities:

Beehaw.org gaming

Lemmy.ml gaming

lemmy.ca pcgaming

founded 2 years ago

MODERATORS

[email protected]

167

EA boss thinks ads in triple-A games would be 'meaningful' growth driver (www.gamedeveloper.com)

submitted 7 months ago by Stopthatgirl7 to c/[email protected]

28 comments fedilink hide all child comments

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 8 points 7 months ago (1 children)

In NFS the ads/product placements never changed, I suppose they want non-static ads.

[–] [email protected] 7 points 7 months ago

I never even minded the product placement in NFS. It was mostly aftermarket car parts companies. It got weird in NFSU2 when they shoehorned in AT&T Cingular or whatever