this post was submitted on 10 May 2024
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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)
submitted 6 months ago by ForgottenFlux to c/technology
117 comments fedilink hide all child comments
 

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] [email protected] 1 points 6 months ago (1 children)

I haven't bought any EA games in many years as well. I don't have any EA games in my Steam library, though I probably have some Xbox 360 games around. The only one I know for sure was Rogue Squadron II on Gamecube

[–] ripcord 1 points 6 months ago (1 children)

Wait, Rogue Leader was Lucasarts and Factor 5. EA didn't have anything to do with it, did they?

[–] [email protected] 1 points 6 months ago

Maybe not, I don't know if EA was handling Star Wars yet.