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Apple apologizes for iPad “Crush” ad that “missed the mark” (www.theverge.com)

submitted 6 months ago by [email protected] to c/apple_enthusiast

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[+] abhibeckert -9 points 6 months ago* (last edited 6 months ago) (3 children)

it’s all CGI

Crushing the industry I work in, and my dad worked in, is CGI? I'm pretty sure that's very real.

I love listening to digital music on as much as anyone. More than most people. But it will never replace physical instruments for me and I don't like to see a company celebrating that transition - even if I admit it's very much real.

I think the world was a better place when all 50 people on a train carriage listened to the one musician who brought a guitar onto the train and called out asking them to sing a favourite song next.

[–] BigPotato 9 points 6 months ago

Do you think they crushed a real emoji for the ad too?

[–] acosmichippo 5 points 6 months ago* (last edited 6 months ago)

But it will never replace physical instruments for me

FOR YOU (and for what it's worth for me as well). Meanwhile many more people will be introduced to music creation than they otherwise would have due to there being many more ways to do it now. Stop being a gatekeeper.

[–] Squeak 3 points 6 months ago

Do you really think paint cans are going to crush before a piano top? Absolutely no way. And to all burst at the same time?

Then there’s the guitar strings when they snap is way too unnatural. And the bouncing emoji ball just happens to escape and land perfectly at the edge.

Not to mention, no one has a 10m x 5m hydraulic press.