this post was submitted on 09 May 2024
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Apple
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They didn’t actually destroy them… it’s all CGI. And people are free to enjoy music how they feel. I’d rather listen to a streamed song from my phone while sitting on the train than sitting there playing my guitar… imagine 50 people in a train carriage all trying to play their own music.
Imagine missing the point as much as Apple did.
Why do you say it's CGI?
Because the way things crushed was a bit strange. No way the metal paint cans crushed before the wooden piano top. The bouncing emoji is also nothing that can be planned that perfectly.
I'm sure they had cuts, multiple takes, and staged things to get it to work. Maybe added in a bit of CGI. This just seems like one of those things though where CGI isn't worth the cost when you can just film it. Also, they apologized. Why would they do that if it's all CGI?
This would be impossible to do in camera and would look horrid even if it weren't. That's why they'd do it in CGI.
Because I watched it and it’s very clearly CGI. Paint cans are an order of magnitude stronger than a wooden piano top, not to mention they wouldn’t all explode at the same time. The emoji ball didn’t just land at the edge. No one has a 10mx5m hydraulic press.
Crushing the industry I work in, and my dad worked in, is CGI? I'm pretty sure that's very real.
I love listening to digital music on as much as anyone. More than most people. But it will never replace physical instruments for me and I don't like to see a company celebrating that transition - even if I admit it's very much real.
I think the world was a better place when all 50 people on a train carriage listened to the one musician who brought a guitar onto the train and called out asking them to sing a favourite song next.
Do you think they crushed a real emoji for the ad too?
FOR YOU (and for what it's worth for me as well). Meanwhile many more people will be introduced to music creation than they otherwise would have due to there being many more ways to do it now. Stop being a gatekeeper.
Do you really think paint cans are going to crush before a piano top? Absolutely no way. And to all burst at the same time?
Then there’s the guitar strings when they snap is way too unnatural. And the bouncing emoji ball just happens to escape and land perfectly at the edge.
Not to mention, no one has a 10m x 5m hydraulic press.