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From what I know having worked in adtech,
With the above, even without knowing your name (this can easily be determined) , they are able to know enough about you to determine the kind of person you are, with whom you interact, where you go, your political affiliations, job, salary estimate etc and sell it to advertisers. This is usually sold as "audiences" but given the tools provided to advertisers, it's easy to create hyper targeted ads and recommendations (remember Cambridge Analytica).
We voluntarily give up a lot more information than we realise.
And remember, the smartest people on the planet work at these companies, so the above is nothing in comparison to what behemoths like Facebook, Google, Tencent, etc are capable of.
This is a really good oversight (see: insight, overview, etc). Honestly, for anyone actually interested in this stuff and what makes the internet tracking/advertising machine tick, take some of the HubSpot Academy’s courses. There’s definitely other courses out there, but the HubSpot ones are all free, and the topics aren’t hard once you get immersed in it.
Plus afterwards you can put the faux-certs on your resume and knife fight with the 20,000,000 other adtech people that just got laid off.
Not a native speaker and kind of OT, but isn’t it supposed to be “overview” rather than “oversight” in this case? Maybe not necessarily “overview”, but I think “oversight” would only mean mistake or supervision. I was just wondering.
Probably. I write half my comments drunk, so I wouldn’t use them as a basis for ESL learning 🙃
It’s a good catch!! Apologies for any confusion.