this post was submitted on 01 May 2024
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[Dormant] Electric Vehicles

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Americans Are Open To Cheap Chinese Cars. That’s 'Scary' For The Rest Of The Auto Industry (insideevs.com)
submitted 7 months ago by [email protected] to c/evs
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cross-posted from: https://lemmy.ml/post/15089465

Americans Are Open To Cheap Chinese Cars. That’s 'Scary' For The Rest Of The Auto Industry

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[–] [email protected] 23 points 7 months ago (1 children)

There is a good reason why American companies are scared. It almost never works out for them. Sony vs Zenith TVs is a great example about how a foreign company improved on a technology (color tv) and made zenith look like a stingy dinosaur overnight. Instead of selling color TV's zenith just doubled down and sold cheaper shittier TV's. By the time color was standard, their reputation was ruined and no one wanted a Zenith when Sony was the best. Sony however wouldn't have been able to get into the market without help from zenith in the first place.

[–] NoSpiritAnimal 20 points 7 months ago (2 children)

They should stop choosing the "double down on making products shittier part".

You could've been telling the story of the 80s automotive industry. Or really any American manufacturer.

[–] afraid_of_zombies 6 points 7 months ago

And part of the reason why I am not on speaking terms with our regional sales teams. I gave up trying to explain what integrity and continuous improvement is.