this post was submitted on 25 Apr 2024
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submitted 7 months ago* (last edited 7 months ago) by [email protected] to c/technology
 

Reddit, AI spam bots explore new ways to show ads in your feed

#For sale: Ads that look like legit Reddit user posts

"We highly recommend only mentioning the brand name of your product since mentioning links in posts makes the post more likely to be reported as spam and hidden. We find that humans don't usually type out full URLs in natural conversation and plus, most Internet users are happy to do a quick Google Search," ReplyGuy's website reads.

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[–] [email protected] 324 points 7 months ago* (last edited 7 months ago) (21 children)

It should be illegal to misrepresent an ad as a post or comment. This exact thing should be against the law. The boundary between advertising and social media is so thin at this point. It has to stop. It's dangerous for consumers. Corporations should have to clearly label themselves at every turn. The usage of AI to intermingle advertising and social media should be blanket illegal.

[–] chiliedogg 127 points 7 months ago (6 children)

The law requires YouTubers to identify sponsored segments. I don't see why that shouldn't also be applied to social media posts.

[–] [email protected] 81 points 7 months ago (3 children)

The law does apply to social media posts.

The social media company has to mark sponsored content and give users the means to do so themselves (when the partnership is between the user and a third party rather than the social media company).

Unfortunately it’s hard to prove and profitable to lie.

[–] 2deck 4 points 7 months ago (1 children)

Is it difficult to prove that's what's explicitly being sold in this case?

[–] [email protected] 3 points 7 months ago

It's hard since it could theoretically also be an actual user who used that website themself.

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