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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by ForgottenFlux to c/technology

425 comments fedilink hide all child comments

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] httperror418 2 points 7 months ago (1 children)

Hopefully those games go to steam deck as that seems like a way to have a market share they might then cater for (I can't play BF on Linux due to the antichear requirements)

[–] Bulletdust 1 points 7 months ago (1 children)

Only BFV. BF1, BFBC2, BF3 and BF4 all still run perfectly.

[–] httperror418 1 points 7 months ago (1 children)

Is this true for 2042? Honestly would use a Linux distro otherwise (probably Ubuntu but might look for an alternative)

[–] Bulletdust 2 points 7 months ago* (last edited 7 months ago)

2042 always used EAC, and EA refused to enable EAC for Linux.