this post was submitted on 18 Apr 2024
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EU tells Meta it can't paywall privacy (www.theregister.com)
submitted 8 months ago by ForgottenFlux to c/technology
37 comments fedilink hide all child comments
 

The EU's Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: "EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a 'privacy fee' of up to €250 per year if anyone dares to exercise their fundamental right to data protection."

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[–] [email protected] 117 points 8 months ago (2 children)

Very interesting. Lots of news websites are operating on a very similar principle, with the user having to either accept all cookies or pay for an expensive subscription that allows them to opt out of tracking cookies. I've always thought that this couldn't possibly be legal.

[–] [email protected] 42 points 8 months ago

If they just charged you for not showing you ads, that might be an alternative solution for monetisation, rather than the current model of charging you for not accepting cookies.

[–] [email protected] 9 points 8 months ago

Media are paywalling content but Facebook doesn't really produce anything other than their platform.