this post was submitted on 15 Apr 2024
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Makes me miss a time where they couldn't tell if ads were actually watched or not.
Sooner or later, ad blockers should just simulate the ad being played (in the background) with the real content going in the foreground to act as if the ad was watched.
Kind of like going to the bathroom during commercials.
Then again I wish we had a real alternative to YouTube. (Don't point me to the fediverse video stuff ... that's not what I mean.) There is no real competition for a place to freely upload videos ... or on the other side find all that content. No one wants to scale enough to compete. (Very few probably could considering the amount of new content per minute).
If only there was real competition, then YouTube would have to fight over our attention/usage by lowering ad count.
No competition means worse for all.
I don't consider scale important from the perspective of making and watching good videos. People get hung up on it when citing barriers to competition with Youtube, and while it's certainly there, it only matters to Google itself (so it can continue to plausibly lie to its customers about ad impression numbers). In fact YT's offering was at its creative peak when scale was lacking.
It makes no difference to me whether a knowledgeable hobbyist has 20,000 subs or 250,000. I don't care about their "content" suitability for advertisers (that creepy term can get nuked). I certainly couldn't care less whether the algorithm promotes their work, deserving as it may be. This sort of creator operates on the assumption their viewers are intelligent, and is typically savvy enough to route around YT with alternate donation/support mechanisms. These people will continue on any platform. For them, quality is an end in itself rather than a feed-in to a metric. I would rather watch a badly filmed insightful critical appraisal of a new piece of hardware than Canadian/Black Technology Man's 8K press release rehash full of slick cuts and pointless b-roll.
Scale is the concern of middlemen.