this post was submitted on 14 Apr 2024
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[Dormant] Electric Vehicles

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Kia is paying dealers to sell EVs – that could mean deals for buyers (electrek.co)
submitted 7 months ago by [email protected] to c/evs
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[–] AA5B 8 points 7 months ago* (last edited 7 months ago)

They can’t. There’s a long history of entrenched law protecting dealers from unfair competition by manufacturers. Once you have dealers, there’s no way back

Tesla worked around it by

  • not having dealers
  • making deals with native reservations not subject to state laws
  • clearly distinguishing “service centers” and “showrooms” from places where cars could actually be bought and sold

Ford is trying by splitting out the EV half of the company, but I don’t think you get to wave your magic wand and say “this half the company is now something new that doesn’t have dealers”