Technology

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why are billions of dollars spend on propaganda every year

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Its the devil you know vs. the devil you don't. One is trying, at least in some part, to quell fears and stabilize the nation and economy. The other is actively creating division and fear at every turn. Or course project mockingbird, any Hollywood movies or shows featuring the military, etc.

Does Russian meme technology have a secret sauce?

I guess you could call it secret sauce. A department of the military for offensive informational warfare, with lots of training, tooling, time and resources. I'm sure we do the same thing but there's a reason our adversaries have heavily censored internet access and they can't freely go onto YouTube or Google and search for topics of interest, or use reddit or Facebook openly without a VPN. They know what their capabilities can do to cripple a nation from the inside and make everyone hate each other and the government. There's no way they'd let us do the same to them, but there is going to be a major revolt when the US decides to do it here.