this post was submitted on 06 Apr 2024
839 points (98.6% liked)

Technology

60078 readers
4458 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago
MODERATORS
L3s
[email protected]
[email protected]
L4s
enu
839
Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)
submitted 8 months ago by ForgottenFlux to c/technology
230 comments fedilink hide all child comments
 

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

you are viewing a single comment's thread
view the rest of the comments
[–] EdibleFriend 48 points 8 months ago (1 children)

Hopefully this ends up something they never actually do like that sony patent for ads that only go away if you call out the name of the product.

[–] SonnyVabitch 10 points 8 months ago

Sony fabitch!