this post was submitted on 04 Apr 2024
1296 points (99.2% liked)

Technology

60111 readers
1856 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago
MODERATORS
L3s
[email protected]
[email protected]
L4s
enu
1296
Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 8 months ago by Stopthatgirl7 to c/technology
485 comments fedilink hide all child comments
 

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 3 points 8 months ago (1 children)

Custom DNS probably explains how the fucking thing throws a pop-up display informing me that I can watch the movie I'm watching using their Roku app instead if I want to. I was wondering how it knew the name of the movies I have been watching, lol. I will probably just go and reset my WiFi password on my router and 50+ devices, or rip the WiFi antenna out of the TV, not sure which yet.