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Google might make users pay for AI features in search results (arstechnica.com)

submitted 10 months ago by Stopthatgirl7 to c/technology

38 comments fedilink hide all child comments

Google might start charging for access to search results that use generative artificial intelligence tools. That's according to a new Financial Times report citing "three people with knowledge of [Google's] plans."

Charging for any part of the search engine at the core of its business would be a first for Google, which has funded its search product solely with ads since 2000. But it's far from the first time Google would charge for AI enhancements in general; the "AI Premium" tier of a Google One subscription costs $10 more per month than a standard "Premium" plan, for instance, while "Gemini Business" adds $20 a month to a standard Google Workspace subscription.

While those paid products offer access to Google's high-end "Gemini Advanced" AI model, Google also offers free access to its less performant, plain "Gemini" model without any kind of paid subscription.

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[–] TORFdot0 26 points 10 months ago (2 children)

Good news, in my opinion. I don't think users see the value in of AI and so maybe sites will go back to catering to organic results instead.

Just kidding Google will just make the non-AI search experience so bad that people are forced to sign up for their AI subscription

[–] Holyginz 18 points 10 months ago (1 children)

It's already bad, they don't have to do anything to make it bad. The real issue will be if they try to make it so it's AI or nothing.

[–] brlemworld 8 points 10 months ago

Right?! I've switched to Duck Duck Go 🦆