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Change is slow and there aren't many events that convince people to switch.
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Also most gamers either buy a PC or build and install Windows in 15 mins, install Steam, and that's requirements met for all gaming. The most frustrating part being the minute or two to setup a Windows profile, or optionally installing a software (once) to ensure latest drivers.
Everything after that short setup is, "I want to play that." click...wait for download... Done. Play now.
If you use your computer for things outside of gaming and average use, I could see the argument appealing to 98% of gamers. But so far, it's clear the stats are not "Gamers would like macOS/Linux" rather, "Some macOS/Linux users game."
You have to figure in Steam Deck users. Id say that a small percentage of windows users are gamers, as opposed to close to 100% of Steam deck users.
I wonder if the Survey counts Steam OS as linux or its own os.
Per the survey site, SteamOS counts as Linux, and represents about 45% of linux users (The second most used OS is Archlinux, representing 7.6% of the users)