this post was submitted on 23 Mar 2024
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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)
submitted 3 months ago by Stopthatgirl7 to c/technology
145 comments fedilink hide all child comments
 

Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok. 

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] ripcord 15 points 3 months ago (2 children)

That you lose only 18% of your users?

[–] Cheems 21 points 3 months ago (1 children)

I mean that's millions of people, that's not nothing

[–] [email protected] 6 points 3 months ago* (last edited 3 months ago) (1 children)

Tens of millions. I recall Twitter having around 400 million users before the buyout, so an 18% loss would be nearly 80 million.

[–] ZILtoid1991 4 points 3 months ago

And don't forget that it might be offset by increased bot activity.

[–] [email protected] 11 points 3 months ago

It's probably about 40% of the non bot users.