this post was submitted on 20 Mar 2024
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[–] [email protected] 40 points 7 months ago (1 children)

TikTok’s DAU growth rate has collapsed.

That might as well be saturation. If you already have nearly 100% of the target demographic on your app, there's not much room to grow.

Also, that data is from some mobile analytics firm, how reliable are those numbers?

[–] cm0002 13 points 7 months ago (1 children)

Also, that data is from some mobile analytics firm, how reliable are those numbers?

With all the data these damn companies vacuum up, it better be damn reliable, otherwise what is even the fucking point lmao

[–] [email protected] 8 points 7 months ago (1 children)

We don't know that. What are they even measuring? New installs? New accounts? What is a DAU? Opened the app this day? Engaged with the app? Looked at a notification? What is the measured user base? Can this population be called representative for the entire user base?

Without detailed information about that, this kind of data is basically astrology.

[–] [email protected] 2 points 7 months ago

DAU = Daily Active Users