Not The Onion

12561 readers

506 users here now

Welcome

We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!

The Rules

Posts must be:

Links to news stories from...
...credible sources, with...
...their original headlines, that...
...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”

Comments must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.

And that’s basically it!

founded 2 years ago

MODERATORS

kescusay

367

It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 9 months ago by return2ozma to c/nottheonion

213 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] kescusay 43 points 9 months ago

That's... actually pretty cool. It tells me the water itself is actually not the product, it's the can design. They're essentially selling a way of overcoming the very real social anxiety alcoholics can go through when they give up booze, but don't want to give up the social lives they've built around drinking.

I was all ready to hate on this, but if it's actually legitimately helping people stay off alcohol while maintaining a social life, then I can't really fault it.