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Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 5 months ago by ForgottenFlux to c/technology

230 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

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[–] AdolfSchmitler 78 points 5 months ago (4 children)

"28% more clicks" Yeah cuz ppl thought they were actual posts not ads lol

[–] [email protected] 24 points 5 months ago (1 children)

Yep, advertiser don't care how they got those clicks. They just want the numbers to go up so they feel like their "investment" is doing something. Tricking people into thinking it's user content, showing half naked girls for a dumb mobile gambling game, showing fake products... they don't care. Advertisers only have one thought: "Hurr Durr Numbers Go Brr"

[–] Retrograde 3 points 5 months ago (1 children)

You made me look up Bill Hicks' marketing bit

I miss him

[–] [email protected] 2 points 5 months ago

Here is an alternative Piped link(s):

marketing bit

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I'm open-source; check me out at GitHub.

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