this post was submitted on 14 Mar 2024
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Absolutely insane to me that you'd pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again. Legislate against this now.
A fifth of users in the US rent the car itself via lease mechanisms. You aren't the target.
Assuming there are discounts the folks leasing will use these options.
Surely their target would be the four fifths, then?
Have they excluded that audience? As far as I know you can still purchase the vehicle or feature instead of lease.
Sounds like you’re right, but people are still right to be wary of this scheme, as the additional market segmentation will likely push up the cost of buying the feature outright. Audi is incentivized to push as many people toward the subscription model as possible to decrease the value of used vehicles.
I will worry when it happens. The car market is very competitive and vehicle reliability, safety, and feature set has improved significantly in the last 15 years.