Did your Roku TV decide to strong arm you into giving up your rights or lose your FULLY FUNCTIONING WORKING TV? Because mine did.
It doesn't matter if you only use it as a dumb panel for an Apple TV, Fire stick, or just to play your gaming console. You either agree or get bent.
Most people don't get that this is even possible until it bites them in the ass like this.
Certainly my own parents wouldn't think to try and find a "dumb" TV in this market or to not connect the damn thing to the internet like it tells you when you power it on. They bought a TV that lets them watch Netflix.
By the same token, I don't except my fucking microwave to suddenly require that I accept a ToS in order to nuke a potato, or to suddenly start showing me ads in increasing amounts a year or more after I bought and paid for it.
Users aren't the problem. Shitty companies and a lack of strong legislation against this (or legislators being for it) are the problem. Nobody should ever be presented with a 50 page ever-changing EULA for a product they've paid for to access common functionality.
They're not a problem. They're not even naive. They're just not savvy on all things about a given technology especially when it comes up aspects of legal arguments on such.