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Wendy's now says it won't surge-price menu items (www.businessinsider.com)

submitted 8 months ago by MicroWave to c/economics

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Wendy's is walking back suggestions it will start surge-pricing burgers and fries.
On an earnings call, the company's CEO said it would begin experimenting with "features like dynamic pricing."
Wendy's later said its dynamic pricing wouldn't raise prices and would only offer discounts.

Wendy's on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.

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[–] [email protected] 6 points 8 months ago (1 children)

WoW uses a similar method of framing things.

https://www.psychologyofgames.com/2010/03/framing-and-world-of-warcrafts-rest-system/

[–] [email protected] 5 points 8 months ago

That was a fun read. Thanks.