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It drives me crazy that the price cap is announced and reported based on a yearly cost for the average consumer. We all get charged based on prices per kWh, why isn't the cap discussed using the same metric?
It probably should also be reported as such. But they're going for ease of understanding.
All you need to remember and understand is how your household compares to the average. Higher lower or about the same and you can make a (fairly decent) guess as to how your bills will change quickly. That's the main goal.
Telling the vast majority of mathematically and scientifically illiterate scum (obviously I'm joking 😜) of the UK about the changes in kWh you then have to know what a kWh is and how much you use and what that means for your overall bill. A much more complicated equation than the former.
I'm sure somewhere for those that are interested it is expressed in these terms but for a mass communication I don't see the issue with how they're doing it.
It could be reported alongside the yearly igure, in brackets, or a greyed out "*" note. I would write it like "Ofgem have announced the new energy price cap to be 30p per kWh for electricity and 7p per kWh for gas, making an average household bill to amount to £1638 per year" I don't think that would be confusing.
What I find more frustrating is even after having spent some time searching I couldn't find the actual kWh figures.
Saying that, I just foudn what I was looking for :) https://www.ofgem.gov.uk/publications/changes-energy-price-cap-between-1-april-30-june-2024
However this says "average", and I now understand why they announce it like they do.
The price cap is different per region! https://www.ofgem.gov.uk/information-consumers/energy-advice-households/get-energy-price-cap-standing-charges-and-unit-rates-region
Fuck you if you don't live in or near London I guess
You noticed that too right. The 33% difference in standing charge from north and south seems very much like "fuck you" indeed.