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Indiana Jones and Flash flopped hard. Could this be the beginning of the end for franchise films? (lemmy.film)

submitted 2 years ago by [email protected] to c/[email protected]

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For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I've seen some people online say that the movie/theater industry is losing people in general but I don't think that's the case.

Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?

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[–] LemmySoloHer 6 points 2 years ago

This was the revelation I was waiting to unfold. The best indicator that good writing has legs and bad writing flops regardless of genre or franchise these days is definitely the recent Marvel box office runs.

Ant-Man: Quantamania was mediocre and as people saw it and relayed this sentiment it lost audiences and the box office intake dropped hard -- no one wanted to spend money or time on it once word got out.

Guardians of the Galaxy: Vol 3 had the opposite happen with good writing and a rare occurrence where Disney let James Gunn do pretty much whatever he wanted. As people saw it and relayed the sentiment that it was well written and worth seeing in theaters, people flocked to it and gave it some of the strongest legs that continued to make box office money well after opening week.

Guardians 3 even got me into a theater for the first time in years because so many people said it was the one movie they recommended experiencing there instead of waiting for a Disney+ release. Well written movies are refreshing. We're bored enough with the schlock regardless of genre, but give us something with real substance and it still has a chance to excite audiences to spread the word and make money.