this post was submitted on 19 Feb 2024
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I've been using this search engine and I have to say I'm absolutely in love with it.

Search results are great, Google level even. Can't tell you how happy I am after trying multiple privacy oriented engines and always feeling underwhelmed with them.

Have you tried it? What are your thoughts on it?

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[–] [email protected] -4 points 8 months ago* (last edited 8 months ago) (1 children)

I appreciate your rose tinted glasses, but when you wear them, red flags just look like flags.

You skipped political filter bubbles, which can be manipulative indeed. And in their aptly named manifesto, Kagi Corp promises just that:

You could customize an AI to be conservative or liberal, sweet or sassy!

In the future, instead of everyone sharing the same search engine, you’ll have your completely individual, personalized... AI. Instead of being scared to share information with it, you will volunteer your data, knowing its incentives align with yours.

Isn't that thoughtful of them? A bubble where you are alone, a bubble they want to build.

You will pay the company,
you will give up your data,
and you will be happy.

[–] sudneo 7 points 8 months ago (1 children)

You forget the part where they mentioned a different business model that allows to dump the ad-driven one, aligning the interest of the user and the vendor. In other words, a model in which the company gets the money from the user so that it can build a product for them, rather than getting money from others (advertisers, etc.) so that the user is someone who simply has to be milked for data or sold shit. This frame, in my opinion, changes quite significantly the otherwise dystopian nature of such (future) vision. The objectives in fact are very important in this discussion. Facebook, twitter etc. need people to spend time on their platform to give value to their customers (the advertisers). Creating bubbles, fomenting incendiary content, etc. are all functional to that objective. If the business model was different, the same might not happen.

In any case, the current features that exist (and that are not the speculations on the future in the manifesto) allow the users to customize the rankings as they want, without AI or kagi doing it for us. If I don't want to see fox news when I search for something, I make the conscious choice and downrank it. If I want to see guardian and apnews, I uprank them. The current features empower users to curate their own results, which is very different from an opaque, black-box product doing it for us for specific reasons like might be the case of Facebook.

Ultimately, someone will make a decision about how to rank results in a page. Some algorithm needs to be used. What's a better alternative, compared to me providing strong inputs to such algorithm, that does not raise red flags?