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The first steam next fest of 2024 fest is live. Explore free demos from February 5th to February 12th
(store.steampowered.com)
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I think he's trying to say that the phrase "free demos" implies the existence of demos you have to pay for.
They do - it’s called “early access”
That's just a release though, only they're being honest about how unfinished and buggy their game is.
Kind of like the Pizza Hut demo discs for PS1?