Linux needs to grow. Stop telling people it's 'tech-y' or acting like you're more advanced for using it, you are scaring away people. Linux Mint can be used by a senile person perfectly.
Explain shortly the benefits, 'faster, more secure, easier to use, main choices of professionals and free'. Ask questions that let you know if they need to dual boot, 'do you use Adobe, anti-cheat games, or Microsoft Office', 'how new is your computer', 'do you use a Mac'.
And most importantly, offer to help them install.
They don't understand the concept of distros, just suggest Linux Mint LTS Cinnamon unless they're curious.
That's it, spread Linux to as many people as possible. The larger the marketshare, the better support we ALL get. We can fight enshittification. Take the time to spread it but don't force it on anyone.
AND STOP SCARING PEOPLE AWAY. Linux has no advertising money, it's up to us.
Offer family members or friends your help or copy and paste the below
how to install linux: 1) copy down your windows product key 2) backup your files to a harddrive 3) install the linux mint cinnamon iso from the linux mint website 4) use etcher (download from its website) to put the iso on a usb flash drive 5) go into bios 6) boot from the usb 7) erase the storage and install 8) press update all in the update manager 9) celebrate. it takes 15 minutes.
edit: LET ME RE-STATE, DO NOT FORCE IT ON ANYONE.
and if someone is at the level of ignorance (not in a derogatory fashion) that they dont know what a file even is genuinely dont bother unless theyre your parents cause youll be tech support for their 'how do i install the internet' questions.
Honestly, most people just use their computer for documents and the web. If they have their browser of choice, Libreoffice or equivalent document suite, and whatever file manager comes with the window manager they're using, so long as they've used a computer at some point in the last couple of decades they'll be set.
I feel like the techy people oversell Linux because they don't know how not to be a power user. We tend to teach things the way we do them, and that's not good for beginners to learn things that way.
I try to make Linux sound boring. I establish that it will do everything that someone currently does, and show them that it will be in-support on their computer longer than Windows 10 will be, and it usually works out.
Get someone logged into Chrome, show them how to install Spotify so they can see that it is easy (and doesn't require the command line if they don't want it to), and get any other basics like messengers and cloud storage stuff worked out, and most people will be sold.
Getting into the weeds about how how FOSS is superior, or how you can customize everything can come later. Let a person actually get comfortable using Linux before you try to upsell the libre movement. That shit definitely scares people off.
Most importantly, remember that software freedom includes the freedom to use proprietary software. You can lead a horse to water but you can't make it drink. People will use Chrome, Discord, Spotify, and other closed source tools, and we should be happy they can do so on an open source OS.