this post was submitted on 26 Jan 2024
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[Dormant] Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 10 months ago by MicroWave to c/evs
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] [email protected] 4 points 10 months ago* (last edited 10 months ago) (2 children)

Where are you getting 'they aren't getting cheaper' from?

Battery price over time

Hydrogen seems to be going in the wrong direction.

Hydrogen cost per mile

And there aren't exactly a ton of fueling stations either.

Stations over time

And that's compared to about 90k electric chargers in California.

[–] IMongoose 1 points 10 months ago (1 children)

Are you confusing PHEVs (Plug in Hybrid Electric Vehicles) with whatever hydrogen cars are called?

[–] [email protected] 2 points 10 months ago

Oh I think I am. I thought they said fuel cell electric vehicles instead of plug in hybrid. Toyota also bet big on hydrogen, so my brain jumped to that that's what the comment must be referring to. Thanks for pointing that out!

[–] LemmyIsFantastic 0 points 10 months ago (1 children)

See those flat lines towards the end? I'll bet $1000 to charity that in 5 years is going the direction. We've hit a point where supply is not likely going to meet demand at all.

[–] [email protected] 1 points 10 months ago* (last edited 10 months ago) (1 children)

You have a way to remind you in 5 years? If so, I'll take you up on it. If we're taking inflation adjusted, idk what inflation is gonna do coming up.

[–] LemmyIsFantastic -1 points 10 months ago

Lolol might get expensive for either of us