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Web Manager here. Some good answers here. Let me add a few more.
Engagement. If you land on a page and don't engage on the page and leave, Google doesn't even count you as a User. The more things you do on the page, Google will rank you higher.
Data analysts: we are testing if the article is valuable or not. If nobody is clicking continue, we know that we might need to rework the article.
Page load: The biggest and I mean biggest reason someone leaves a page is page load speed. If you're deep in researching some information, regardless of your internet speed or if the fault is on the user side and your page load is over 3 seconds, you will leave the site. Loading only 1/4 of the page helps with this along with other tricks like caching at the CDN and lazy loading.
There are tons more reasons, but we found that with the "Continue" button, it wasn't detrimental to the site performance.
Why do ads (videos with loud sound) always load before any meaningful parts of the page?
Because many are served by a 3rd party CDN that's more robust than the original article.
Also might be part of the coding.
As I mentioned, small mom and pop shops can't afford to give you free content without ads. So they prioritize the ad so they can get paid for the impression.
Unfortunately the content is not free to create and maintain.
All those big newspaper websites are small mom and pop shops? TIL..
Not all, but I have plenty of 1 or 2 people sites that are purely ad based for income.